Google Ad Words Basics: How it works
I can across this a while back and thought I’d share it. It may be old hat to some folks, but it’s always a good idea to refresh. It’s easy to forget that Google ad auctions function a little differently than a typical auction (both on and off line). A few important key points:
- You only pay the price of the ad ranked below yours
- Your ad relevance dramatically impacts your price
- Your ads should point to a clean and relevant landing page
It’s easy to fall back on old assumptions about ad auctions. It’s a great idea to review these concepts once in a while.