May 10


iMac Blows Away the Competition

For its excellent performance, “gorgeous” design, and superior display, the new 21.5-inch iMac earns an editors’ rating of 8.9/10 from Computer Shopper, which makes it their overall top pick for an all-in-one desktop computer. Reporting that iMac blew most of the competition “straight off the test bench,” Computer Shopper recommends iMac to anyone focused on productivity and performance. They add: “With serious speed improvements and the promising new Thunderbolt port, the 2011 iMac keeps an iron grip on its position as today’s leading all-in-one PC.”

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May 6


A Showpiece E-Book for iPad

Blogging in The New York Times, technology columnist David Pogue calls Our Choice — Al Gore’s new e-book app for iPad, iPhone, and iPod touch — “one of the most elegant, fluid, immersive apps you’ve ever seen.” Pogue notes that the Our Choice app updates Gore’s 2009 best-selling book about solving Earth’s climate crisis and that “the real magic” is in the visual elements, which include more than 400 pages of interactive photos, graphics, and video. Pogue concludes: “For once, here’s an e-book that really does redefine the net effect of an e-book.”

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May 5


GarageBand at Guitar Center

Beginning May 7, you can visit any Guitar Center location and learn how to record and mix tracks using Mac and GarageBand. Guitar Center will present free “Recording Made Easy” workshops each Saturday from 10-11 a.m. in all of its 216 stores. Four different workshop sessions make it simple for even novice musicians to go from creating basic tracks to recording a finished song in GarageBand.

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May 3


Apple Announces New iMac

Apple today updated its signature all-in-one iMac with quad-core processors, powerful new graphics, high-speed Thunderbolt I/O technology, and a new FaceTime HD camera. Starting at $1199, the new iMac is up to 70 percent faster and offers up to three times faster graphics performance than the previous generation.

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April 28


White iPhone Arrives Tomorrow

Apple today announced that the white iPhone 4 will be available beginning tomorrow. White iPhone 4 models will be available from the Apple Online Store and at Apple Retail Stores, AT&T and Verizon Wireless stores, and select Apple Authorized Resellers. “The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

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April 22


iPad 2 Stars in Vacation Videos

USA Today’s Jefferson Graham describes how he was able to capture and edit on-the-go travel videos in New Zealand using iPad 2 and the iMovie app, then instantly demo his movies on the “nearly 10-inch sexy screen.” Writes Graham: “Most people never get around to editing their videos. So having easy-to-obtain software on a device that lets you edit anywhere, like the iPad, will, hopefully, result in more polished videos.”

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April 20


Apple Reports Second Quarter Results

Apple today announced financial results for its fiscal 2011 second quarter ended March 26, 2011. The Company posted record second quarter revenue of $24.67 billion and record second quarter net profit of $5.99 billion, or $6.40 per diluted share. These results compare to revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share, in the year-ago quarter. “With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders,” said Steve Jobs, Apple’s CEO. “We will continue to innovate on all fronts throughout the remainder of the year.”

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April 13


iPad 2 for Travel

National Geographic Adventure blogger Mary Anne Potts writes that iPad 2 is transforming travel with its smaller size, faster performance, robust battery life, front and back cameras, and a slew of innovative travel apps. After editing her own travel video with the new iMovie app (“optimized for iPad and so easy to use”), Potts predicts, “this app will transform you into a virtual filmmaker.”

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April 8


Better Medicine Through iPad

iPad and more than a dozen in-house apps are helping Minneapolis-based Medtronic — a world leader in medical equipment and therapies — deliver its state-of-the-art products to physicians and patients worldwide. “iPad lets us get information to our customers much quicker than we could before,” says Michael Hedges, Medtronic’s Chief Information Officer. “On iPad, the information is delivered in a way that encourages people to use it.”

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March 30


The New MacBook Pro: The Last Notebook You’ll Ever Need

Noting that the new 15- and 17-inch quad-core MacBook Pro models deliver “twice the CPU performance of Core 2 Duo, three times the graphics performance of the previous generation’s Nvidia GeForce GT 330M, and more than ten times the external I/O bandwidth of 800MHz FireWire,” InfoWorld reviewer Tom Yager writes, “This brand of magic can’t be conjured by Apple’s competitors.” He adds: “If, in all of this, you can’t see a reason to upgrade your notebook, maybe I can bring the point home: This might be the last notebook computer you’ll ever need or want.”

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